Population density. How many total people and/or households are in the proposed location area. Does the area have room for growth? Is the area highly populated with family houses or apartment buildings, and how will that affect the franchise? What are the ages of the population in the area?
Income demographics. What are the average household incomes in the area? What is the typical income group the franchisor is targeting for the franchise? Does the neighborhood nearby look as if they would use the type of product and services offered by the franchise.
Number of businesses. Will the number of businesses affect the location? Will the type of businesses in the area use the product or service offered by the franchise?
Type of site. Do the most successful franchisees in the system locate their franchise in a mall, downtown area, strip mall, stand alone building, industrial centers? The franchisor should be able to give information on theses types of sites.
Traffic counts. How many vehicles pass by the location every day? What is the foot traffic that passes by every day? Will people passing by see your business sign? Is the location easily accessible?
Traffic generators. If the location is in a strip mall, often the best traffic generator is a grocery store or some other type of anchor store. Sometimes rents are less expensive when the location is across the street from a good traffic generator. Is the location close to a university, hospital or other large traffic generator?
Employee access. Are there a sufficient number of potential employees nearby to properly staff the franchise?
Zoning. Is the location properly zoned for the franchise operation?
Competition. What is the competition like nearby?
Appearance. Is the location area clean and orderly? Is the neighborhood nearby clean?